Selling haphazardly or by coincidence will not support a scaling business. Relying on word-of-mouth referrals that may or may not continue next month is a risky strategy.
A sales process to keep money coming in
It can be as simple as setting a time on your calendar every day to make sales calls, follow up on email leads, or search through job boards.
- Solidify your contract
- Set expectations
- Find an environment that you work best in
- Communicate, communicate, communicate
A client onboarding process to inspire confidence
You could get much more elaborate by hiring a salesperson or using automation software like Mailshake or Reply.io to scale your sales efforts.
A project management process to get work done
Make sure they’re comfortable with the communication process, be as thorough as possible, and always be able to give a reason for every design decision you make.
Of course, once you’ve found web design clients through a sales process and onboarded them successfully, the next important task is to complete the work you’ve agreed to.